Adam Rosenberg founded the nation's first cannabis business student organization, Green Wolverine, while attending the University of Michigan Ross School of Business. During that time, Rosenberg expanded the organization to four states and was named a ZLI Entrepreneurship Challenge Finalist for his hemp-focused venture, HEMPOWER Detroit. His involvement in education and research continued after graduation as a Lecturer in the PharmSci420 course at the University of Michigan College of Pharmacy.
Rosenberg has worked with the top cannabis-focused investment firms on each coast, The Arcview Group and Tress Capital, and was published in a white paper on cannabis stocks. In 2019, Rosenberg owned and operated a 30-acre hemp cultivation project in North Carolina, Oasis Botanicals. He led the operation from seed to a successful harvest before returning to Michigan to continue his mission of leading the next generation of cannabis industry professionals.